At the Bit of Milan, Liguria returns with the agency ‘In Liguria’.
From 11 to 13 February a large stand to promote a Region that has set the wings of the tourism sector.
An important return for the Tourism Liguria to the Bit of Milan, the International Tourism Exchange which will take place from 11 to 13 February at Fieramilanocity, in the center of the Lombard capital. The Liguria stand, set up by the tourist promotion agency “In Liguria”, is located in pavilion 3 (coordinates: stand C49-C51), has a surface of 160 square meters, will host about twenty regional operators who will have a desk and 700 appointments already established with the agenda system. The entire Region, with its potential and always positive numbers, which has marked the tourism industry for two years, will present itself with many offers and many proposals and with an even stronger visibility in these days thanks to the commitment of the Liguria Region at the Sanremo Festival currently underway. The whole Bit confirms its growth, even as spaces.
This year at Bit will also stage an important collaboration with Liguria Together, a consortium that now has about fifty member companies of the Ligurian territory from Genoa to the spezzino. The meeting between Agenzia “In Liguria” and Liguria Together confirms the importance of creating a system in the field of promotion.
“Liguria Region – says Gianni Berrino, Councilor for Tourism of the Liguria Region – back to the Bit to showcase a unique territorial product, playing a role of facilitator to make the system between institutions, operators, businesses and consortia. In these two years, we have worked to overcome the parochial views, promote the entire territory, between the hinterland and the coast, enhancing the individual characteristics. We have focused on the development of products that offer tourists a variety of experiences in the food and wine sector, active holidays, villages and villas and gardens. The 16 million tourists who came to Liguria in 2017 testify to the effectiveness of our actions and encourage us to continue along the path of innovative promotion that exploits social channels, traditional ones and the presence at trade fairs “.
«We launch today here in BIT, continues Berrino, the new Blue section dedicated to water sports in our Be Active Liguria active holiday portal. It is the result of 6 months of work done by the staff of our Agency “In Liguria” with the operators of the territory that highlights the ancient ways of travel that took place by sea. We have the kayak route with 16 stages and the sailing route which consists of 26 stages. An area dedicated to scuba diving with 65 dedicated videos and a list of 40 diving centers, 6 surf spots and 40 marinas and marinas. As a sportsman and biker as I am, I believed very much in this project and after the first two sections dedicated to trekking and cycling, I also wanted a section dedicated to marine activities, also assessed the strong request by our Ligurian operators to be visible on our platform. One more arrow to the arc of Liguria ».
Here is the list of Ligurian operators included in the Region: Cinque Terre Sustainable Tourism Travel Agency, Ai Pozzi Village Family & Wellness Hotel, Arbaspaa, Beautiful Liguria, 5 Terre Golfo Dei Poeti Tourism Consortium, Spiagge Consortium, Consorzio Portofino Coast, Consorzio Maritime Service of the Tigullio, Tourist Consortium and Congress Golfo Dei Poeti La Spezia and Province, C-Way Incoming Liguria, Excelsior Palace Hotel, Genoa Tourism Board, Giada Residence, Golfo Paradiso, Cozzi Parodi Group, Hotel Restaurant Arabesque – Residence Riviera, Hotel Rosa , Ligurian Gardens, Tourist Company Network of the upper Tyrrhenian Sea, Rta Italia.
Useful info: the timetable for professional operators and presses is daily from Sunday 11 February to Tuesday 13 February from 9.30 to 18.00. The timetable for the traveling public is Sunday, February 11th from 9.30 to 18.00