Discover Italy: the B2B tourism event is growing in Sestri Levante.
Ready for the second edition of the Italian tourism promotion workshop in Liguria thanks to the synergy of the Municipalities of Sestri Levante, Chiavari and Framura: “Discover Italy – Meeting Suisse & Europe”, a tourism promotion event dedicated to the entire incoming Italian: a workshop in which foreign tour operators will meet Italian operators on a day dedicated to B2B commercial agreements.
The event landed in Liguria last year directly from Lugano, where it took place for 20 years.
Location is the former convent of the Annunciation of Sestri Levante, which will host Friday, February 23rd the workshop focused on the perfect match between supply and demand, while Saturday 24 the same operators will spend a day discovering the beauties of Chiavari and Framura, through a path enhancement of local excellence consisting of guided tours, nature trails, free time for shopping, tasting of typical products.
With 50% of buyers and 30% more seller than the previous edition, over 1500 total appointments.
Participants in the workshop day, with a dedicated station, the operators of Lavagna and the Municipalities of Moneglia and Deiva Marina, thus recreating the territorial working group that is the protagonist of the last edition of Bit Milano.
To welcome the tour operators a welcome evening, scheduled for Thursday, February 22 at the Hotel Due Mari, sponsored by the Municipality of Sestri Levante together with the Liguria Region and Mediterraneo Servizi; instead at the end of the workshop day on Friday 23rd there will be a dinner party at the Piscina dei Castelli.